Here are 10 tips for getting listed higher on search engines
1) Start with a
content rich Web site. In order to get in the top on search
engines, your Web site
should have great content. Having lots of content rich pages not
only helps to get you higher ranking but also is beneficial to
visitors who come from the search engines to your site. The Web
was originally built on FREE content and people still appreciate
sites that offer such content. In addition, the more pages your
site has, with good internal links, the better your pages will
rank
2) Link building:
The most important way these days to get top search engine ranking
is to develop lots of links from other high quality sites to
yours. One way to build your link popularity is to request links
from other site owners. The best way to do this is to put a link
to their site on your site first, then mention this to them in a
personal email. How do you find sites to link to? Go to people
who are in related fields but are not direct competitors to ask
for links. We do not recommend that you use link farms or other
marginal methods that may be discounted or even penalized by the
major search engines.
3) Another way of
building links to your site to get top search engine ranking is to
post useful answers to questions and message threads on
discussion lists and message boards. Often the board owners
will allow you to put a link to your Web site there as well as a
small bit of information about what you do.
4) The search engines
are more likely to give top ranking to sites that are listed in
directories. The biggest and most expensive one is Yahoo
(costs $299) but there are others such as the Open Directory that
are free (www.dmoz.org).
The only problem with the free ones is that it can take awhile for
your site to get listed. See our list of
Internet directories on the
search engines page.
5) More on link
building -:Write articles about subjects you’re familiar with and
post them as many places as you can think of. Most ezine
publishers are always looking for content and they generally post
the past issues of the ezines on their Web sites. You may also
send your article to Web sites that offer free content to
Webmasters.
6) The most powerful
way to build links quickly is to develop an associate program
with a product that offers resellers a good comission. It also
helps if the product is a good one that is in demand.
7) Choose your best
key words. Finding the best key words is not always easy.
Brainstorm words from general to specific. There is a great
program that we recommend called
Wordtracker
for helping you to do this. If you order through us, we will give
you an exciting ebook FREE. In addition you can use
the term suggestion tool
on Overture to research some words. The more specific your key
word phrases are the better. We do not recommend using individual
key words but rather phrases that allow better targeting of your
audience. It’s best to try to get top search engine ranking with
the less competitive words at first and then move up to the more
difficult ones as you get experience.
8) Put the key word
phrase you have chosen in your title and page description. You
should also put it in the text on the page you’ve created in
various places.
9) Submit your newly
optimized site to the search engines. Be sure that a spider
can reach all the pages of your site. It’s helpful to have a site
map specifically for the search engines to navigate. The top level
pages on your site are more likely to be noticed by the spiders
than the deeper level pages so put your optimized pages in the top
level.
10) Use simple HTML,
not all the fancy moving Java and other zappy things. Search
engines look for text and links on your site, not graphics or
anything else. If you put good content on your site, you’re much
more likely to get links that will increase traffic to your site
from search engines.
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Copyright 2005 Teddi McDonald
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