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Articles, information and tips to increase sales and traffic on your Web site plus information on off-line marketing and copywriting.
 

 


How Can I Get Instant Traffic to My Web Site?

The best way to get traffic to your Web site immediately is with pay-per-click search engine advertising on Google and Overture.

What Are Pay Per Click Positioning Services?

A Pay Per Click (also known as Pay Per Ranking, Pay Per Placement or Pay Per Position) search engine enables you to list your site at the top of the search engine results. You pay only when someone clicks on your listing and connects to your site. You don’t pay to list your ad, you only pay for clicks or click-throughs. Pay-per-click (PPC) positioning services are an essential aspect of a thorough Internet marketing plan.

PPC search engines usually combine paid listings with unpaid listings to ensure that any given search produces sufficient results. Typically, unpaid listings (such as the ones you can achieve using search engine optimization) are provided by another search engine such as Inktomi, Google or the DMOZ project.

An Affordable PPC Positioning Service Minus the Guess Work

We work with you to create a customized PPC bid and ROI management program so you’ll never wonder how much you’re paying for each click again. We can help you create an Internet marketing strategy tailored to your monthly budget. Our complete range of services allow you to maximize ROI so you’ll never pay more for each sale than you can afford. Full service PPC positioning programs begin at a monthly budget of $1000.

Instant Traffic Package:

The “Instant Traffic Package” includes an exhaustive analysis of potential key words your customers will use. We start with some words that you think might work, then we add our own knowledge along with an analysis of competitors’ key word usage. Next we review three different traffic tracking resources to estimate approximately how much traffic each one of those key words will generate.

Then, we choose a group of key words that get enough traffic (but aren’t too expensive for your budget) and we write a test ad for you to use on either Overture or Google to begin the experimentation phase. The important thing about using pay-per-click search engines is to find the exact ads that will work best for your key words.

In addition to the above services, the “Marketing Overview Package” includes a review of::

  • Your Web site to check for navigation or link difficulties
  • How your company is credentialed
  • Your privacy statement and security information
  • The sales copy for products and services on your site
  • Headlines on each page of your site
We then analyze this information and submit written recommendations for improving any or all of the above areas.

Total cost for the traffic and marketing overview package is $500.

 

 

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by Teddi McDonald


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