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Write Powerful Order Grabbing Web Site Copy to Get More Sales
Did you ever think about the
fact that the only way your site communicates with your prospects
is through the text and graphics that they see when they click on
your home page? Because of this fact, it’s very important that
your words and graphics make a great case for your product or
service. If you don’t have a headline that grabs the prospects’
attention and interest, they will move on to another page that may
not be yours.
The copy on your site should continue to interest the prospects so
that they are likely to take the action you wish them to take.
That is, they take the action of buying something from you or
perhaps they give you their email address.
The process of creating powerful Internet copy is basically the
same as it is for selling items through advertisements in print
media. You only have a few seconds to attract the attention of the
site visitor. If you don’t have a headline and body copy that get
your visitor to take some sort of action immediately, you have
lost them.
Be sure that your page titles and descriptions do a good job of
selling your site as well as meeting top search engine ranking
requirements. Often, the only thing the prospect sees on the
search engine is your page title and description. If this does not
attract them to click on your link, then you’ve lost the sale.
One of the things you can do to get more sales is to develop a
Unique Selling Proposition (USP) that can help put your company
ahead of competitors. The main question you can ask to develop a
USP is “What makes my product/service different or better than all
the others? What can I add to my product or service to set it
apart from competitors?”
In writing copy for your site, watch for grammatical errors and
spelling mistakes. Even the computerized spelling and grammar
checkers might miss something like a word with several meanings.
Get anyone you can think of to help you ensure that there are no
errors.
Find great articles on
Internet marketing, search engines, sales success, web copywriting,
web marketing and SEO resources and much more!
http://www.websuccess77.com/
Copyright 2005 Teddi McDonald
Please feel free to use this article on your site or in your ezine
including the information box with live hyperlinks and the
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