| |
2005 Nielson Ratings for the Major Search
Engines
The chart below
shows how the share of searches has changed over the past few
months, for those search sites with a share of 5 percent or
higher:
Important
notes on the consolidation below
- Google: Provides
both editorial and paid listings to AOL (AOL
Search and AOL-owned
Netscape Search) and Earthlink. Provides paid listings to
Ask Jeeves, other than a relatively minor amount Ask sells
directly. Ask will begin selling more directly as of Aug. 2005.
- Yahoo: Provides
most of MSN's paid listings, other than a relatively minor
amount MSN sells directly.
- Ask: Provides
all the editorial results on Ask Jeeves itself. Editorial
results on other Ask-owned sites may come from Ask and other
providers.
- Others/Mix: The
majority of both types of listings come from either Google or
Yahoo, but it's impossible to break this out further based on
the limited top ten list provided.
|
Search
Networks |
Percent Of
Edit Listings |
Percent Of
Paid Listings |
|
Google |
54% |
59% |
| Yahoo |
23% |
35% |
| MSN |
13% |
0% |
| Ask |
5% |
0% |
|
Others/Mix |
6% |
6% |
|
Total |
100% |
100% |
Important notes on
the consolidation above:
The chart below
shows the percentage of online searches done by US home and work
web surfers in July 2005 that were performed at a particular
search engine. Internal site searches, such as those to find
material within a particular web site, are not counted in these
totals. The activity at more than 60 search sites makes up the
total search volume upon which percentages are based -- 4.5
billion searches in this month.
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