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Email Marketing, Success Stories and Other Customer Grabbing
Internet Marketing Techniques
How to collect
email addresses of visitors to your Web site plus success stories,
case studies, testimonials and FAQ’s
One of the best ways to develop an email list is to create an
e-mail newsletter, ebook or white paper that can be sent to those
who submit their e-mail addresses to you. Thus, when they come to
your site, you get the collect their information.
If you use a free
offer or bonus for subscribing on the index page and on each of
the other pages of your site it will help to induce visitors to
respond to your request. There are a number of programs on the Web
that can help you automate the emailing of the information so that
the sending requires very little work for you but allows you to
advertise to your mailing list.
These addresses become a great mailing list that can be used to
develop new customers with little cost. It’s important when
prospects give their e-mail address to you that you tell them that
they may receive an occasional mailing or a regular newsletter. In
addition, you should have a written site privacy policy that lets
people know how you plan to use their personal information.
Success Stories: An excellent way to sell your
products and services is with client success stories that can be
used on your Web site. These stories can involve examples of how
you helped clients to solve a problem with as much detail as
possible or the success they had using your product. This approach
has become an accepted way of promoting products for large and
small companies. Both existing and future customers will benefit
from seeing how others have used your products or services.
Case studies: Related to success stories are case
studies. These are generally more in depth than success stories
and may include a deeper level of technical or specific
information. They have more value if the company (customer) name
can be mentioned but are also valuable without this information
because they help potential customers think of new ways to use
your products or services.
Testimonials: In addition, testimonials are also
very valuable and should be used on your Web site on every page.
They are especially helpful when they include the person’s name,
company and photo. Be sure to get a written approval from the
person being quoted about using what they said in your promotions.
A good testimonial
should give details about the positive qualities of the product.
It should focus on the benefits of the product/service and ideally
be from someone your customer, can contact (by phone or email).
Rarely will a prospect contact the people who have given you
testimonials but the fact that they could do so makes the
testimonial believable.
Frequently Asked Questions (FAQ’s): Develop a list
of your product or service related “Frequently Asked Questions”
(FAQ) for publication on your Web site as well as in paper form.
Continued use of this technique with updated questions and answers
will save lots of technical support phone calls and employee time.
This can also be done with sales questions, which can help in
selling your products both on the Web site and off line.
Find great
articles on Internet marketing, search engines, sales success, web
copywriting and much more!
http://www.websuccess77.com/
Copyright 2004 Teddi McDonald
Please feel free to use this article on your site or in your ezine
including the information box with links and the copyright
information at the bottom of the article |
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ARTICLES
by Teddi McDonald
Get Your Site on
Search Engines
Write Great Copy
Overcome Customer
Objections
More Internet
Traffic
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Internet Marketing
Email, Success Stories, FAQ’s and More
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