Want More Traffic, Use These
14
Proven
Techniques
1).
Use pay-per-click search engines like Overture and Google for
getting targeted traffic to your Web site almost immediately. Choose the
most effective key words at the best prices. Calculate the maximum amount
you should pay for each click in order to maximize profits. Remember, with
pay-per-click you don’t want traffic, you want buyers!
2). Use great headlines and body copy on each page of your site to
grab the interest of visitors and get them to take action. Site
owners who make the effort to develop outstanding sales copy find that their
sales increase significantly. Some very successful on-line marketers use
one or two page sites with a sales letter as their main moneymaking
enterprise!
3). Register your site personally with all the
major search
engines. Search for the optimum key words for your product. You want
to find words that are not excessively competitive so that you have a chance
of being listed in the top 10 results.
Be sure that your page titles and descriptions can do a
good job of selling your site as well as meeting search engine requirements.
Often, the only thing the prospect sees on the search engine is your page
title and description. If this does not attract them to click on your link,
then you’ve lost the sale. Check to make sure your site shows up within the
first two pages on the search engines.
4) Develop reciprocal links with other sites.
When requesting a link, offer an attention-grabbing button sized link or a
carefully worded text link for partners to use on their sites (again, offer
something free in the link to get visitors to your site).
One easy place to exchange links is with an association
that you belong to. You could also contact other business owners who are
not direct competitors, to find out if they’ll exchange links with you. Some
savvy Internet marketers have developed all their site traffic from good
links. Offer site owners something of value in exchange for a link to your
site.
5) Advertise in on-line newsletters or ezines.
Advertising in the correct ezine can bring you lots of targeted traffic very
quickly at a reasonable price. You can also do trades with other sites for
banner ad space or for ezine ads.
6) Start an email newsletter or ezine and get
listed with several of the ezine directories. Collect the name of every
visitor to your site using a free ezine subscription, discount coupon, free
report or e-book, contest or one of the many other possible free things you
could offer in exchange for their email address. Your prospect and customer
email list is invaluable. The effort involved in collecting the email
addresses will repay you with many dollars in profits over time.
7) Write articles about interesting and useful
topics relating to what you sell and ask other site owners and ezine
publishers if they’d like to use your articles. There are a number of sites
on-line where you can post your articles for wide distribution and your URL
information goes in any articles you have written. This is a very effective
way to promote yourself, even if you don’t have a Web site. You can also
write an e-book and promote it on various sites.
8) Put your URL on your business cards,
letterhead, in local advertisements, in the phone book and in directories of
organizations that you belong to.
9) Don’t forget to use a “sig” file or signature
on every email you send out and on every article you publish. Put brief but
powerful copy in your signature file to let people know what your products
or services are. Be sure to include your phone number, email and web
addresses. Offer something free to get the person viewing your signature
file to go to your Web site.
10) Create a press release and send it to local
papers with a good “angle” that might get free publicity. Do a press release
on-line and send it to as many on-line publications as you can think of.
11) Post interesting and useful information on
newsgroups or bulletin boards. Use an email address other than your regular
one because people who collect email addresses from these groups will
probably spam you. As with tip number 8 offer something free in your
signature on the bulletin board. Some entrepreneurs focus only on this
technique to promote their sites.
12) Talk to other business owners and ask them
what they do to promote their sites. Review your competitors’ sites
regularly to see if they are doing things that you could emulate on your
site. Check out online marketing forums for additional ideas.
13) Send a post card with your Web address on it
to your off-line customers. Several extremely successful site owners have
only promoted off-line, they don’t even list their sites with the search
engines. You can also advertise off-line in promotional card decks,
newsletters, magazines and newspapers.
14) Develop an on-line community and promote your
community through sites that specialize in listing discussion groups. In
particular, you should add information to your bulletin board/discussion
group and review the input regularly in order to get people to post. If
someone posts a particularly useful piece of information on your board, get
permission from the person who posted, then put it on your Web site or in
your ezine. Be sure to refer people to the discussion group/board regularly
both on your Web site and in anything else that you publish. You can
mention your on-line community in your “sig” file as well.
FREE report on how I
helped one client increase his sales by 300%, just by rewriting his home
page. Find great articles and learn the secrets of Internet
marketing, sales success, website copywriting, SEO/webmaster resources and
much more!
http://www.websuccess77.com/
Copyright 2005 Teddi McDonald
Please feel free to use this article on your site or in your
ezine including the information box with links and the copyright information
at the bottom of the article.
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